What is my value proposition?
I’ve spent the last decade leading digital and AI-driven marketing transformation at Roche Pharma AG and Bristol Myers Squibb Germany — from oncology launches to omnichannel engagement and Veeva Next Best Action adoption.
Today, through AI.tivist Consulting, I want to help greek high performing Marketing & Commmercial teams apply the same proven frameworks, adapted to local market dynamics, compliance and culture.
I recently moved out of Germany with my family to come live in the beautiful city of Thessaloniki.
I am now looking for exciting business cases where I can bring my expertise from the german Pharma industry to your team.
Examples - Bristol Myers Squibb
As Senior Customer Engagement Specialist at BMS I helped close the gap between Pharma and Healthcare professionals:
Led Digital Marketing & Platform Initiatives: Spearheaded the launch of Zeposia® in Germany, rolled out "Veeva Next Best Action" with 80% adoption in 3 months, and managed 3rd-party partnerships (e.g., Coliquio), resulting in high-impact webinars, retargeting, and awareness campaigns.
Owned Budgeting, Web, and Content Strategy: Managed a €0.5M budget with regular reporting to leadership, drove 200% organic traffic growth through targeted web advertising, and oversaw content and platform management across BMS’s Immunology and Patient websites.
Enabled Operational Excellence & Team Collaboration: Reduced HCP online registration time by 90%, co-organized the BMS Customer Engagement Day, introduced the weekly commercial supporting initiative "Customer Engagement Clinic", and contributed to cross-functional international programs like the Omnichannel Accelerator.
AREAS OF EXPERTISE:
Empowering Marketing & Commercial Teams with compliant AI Tools (group workshops, co-working projects, cross-functional project management)
Digital Marketing Product launch readiness strategy
Definition of Customer Engagement strategies (Customer Journeys, Personas, Omnichannel campaign orchestration)
Setting up and managing compliant Product, Disease, Patient Care and corporate websites
Examples - Roche Pharma
As Digital Innovation Manager at Roche Pharma Deutschland, I was responsible for various projects:
Led Digital Launches in Oncology: Key contributor to the successful German market introduction of Tecentriq® (Roche’s first cancer immunotherapy) and ALECENSA®, a breakthrough in targeted lung cancer therapy, significantly advancing Roche’s oncology portfolio.
Pioneered Innovative Digital Campaigns: Supported Erivedge® marketing team in developing experimental campaigns that became a Roche internal case study for digital innovation in pharma communication.
Drove Cross-Functional Digital Projects: Coordinated the upgrade of Roche’s e-Detailing platform, development of a new HCP online portal and a mobile app for oncologists, improving digital engagement and professional support tools.