Frequently asked questions
What is AItivist.com?
AItivist is my platform to inspire, educate, and support marketing professionals who want to work smarter with AI – without losing their human touch. It’s a blend of consultancy, content, and creative rebellion.
What is an AItivist?
An AItivist is someone who uses AI consciously – not just to optimize, but to humanize. It’s a mindset. A commitment to using technology with empathy, ethics, purpose and imagination.
Who is Luis Cardoso?
I’m Luis Cardoso, a Portuguese marketing strategist and creative consultant based in Munich. With over 25 years of experience in digital innovation, I’ve helped companies in Pharma, Automotive, SaaS, FMCG, and IT create campaigns that matter. You can see my full profile on LinkedIn.
Who is Mr. AItivist?
Mr. AItivist is my alter ego – a digital troublemaker with a red clown nose and a big heart. He questions trends, challenges corporate BS, and believes in using AI with empathy, not just efficiency. And why the red nose? Because it reminds us not to take ourselves too seriously – even in AI. Behind every algorithm is a human. And behind every human, hopefully, a bit of humor.
About AItivist
AI Marketing basics
What is AI marketing?
AI Marketing is the use of artificial intelligence to automate, personalize, and optimize marketing processes. From predictive analytics to content generation – AI helps marketers do more with less.
What is an API?
An Application Programming Interface – a bridge that lets two programs talk to each other. For example, connecting ChatGPT with your CRM.
What is GPT?
Generative Pretrained Transformer. The architecture behind ChatGPT. It processes and generates language by predicting the next word – at lightning speed.
What’s the difference between generative AI and predictive AI?
Generative AI creates new content (text, images, code). Predictive AI analyzes data to forecast behavior (like customer churn or sales). Both are powerful – and even better when combined.
What is an LLM?
A Large Language Model – like ChatGPT – trained to understand and generate human-like text.
What is prompt engineering?
The art of writing smart inputs for AI to get better outputs. Like asking a genie the right question.
Which industries benefit most from AI marketing?
Pharma, Automotive, Tourism, SaaS, Finance – any industry with customer data and content needs. But especially regulated or competitive markets where smarter marketing makes the difference.
Tools & Methods
Which AI tools do you recommend?
It depends on your needs. For writing: ChatGPT, Jasper. For design: Midjourney, Canva AI. For analysis: ChatGPT + Code Interpreter, Tableau. For automation: Make.com, Zapier.
What is your consulting process?
Listen first. Search. Identify problem. Flag quick wins. Co-work with client teams to build a sustainable action plan. Activate network partners to deliver all necessary support to the action. Deliver and execute with distinction. Report, support and improve. Learn and move on.
Do you offer training or workshops?
Yes – in-house or remote. From 90-minute crash courses to full-day creative labs. Always hands-on, always fun.
Do you also work with startups?
Absolutely. I’ve helped founders set up AI-powered funnels, email campaigns, and pitch decks – often with very limited budgets.