LinkedIn Articles

Ever heard of Intent Arbitrage? Use AI tools to bring it to the next level

If you wait for customers to declare intent, you’re already late. Intent Arbitrage has moved upstream — from search of keywords and funnels to weak signals, latent intent, and AI-driven listening systems. Competitive companies don’t bid harder, they listen earlier.

Read my article about how AI is reshaping Intent Arbitrage by connecting touchpoints, detecting emerging deman and turning signals into action before competitors show up. If your marketing stack still reports the past instead of sensing the future, this one’s for you. And perhaps you might think about getting the help from an AI.tivist.

Published 17.02.2026

2 billion people already use AI. And it’s mostly for homework and flirting. Seriously?

2 billion people now use AI. And the #1 use case? Homework and awkward flirting. We’re handing people the keys to a Ferrari… and telling them to fetch groceries. Based on the Menlo Ventures study & inspired by Ethan Mollick’s Co-Intelligence, I break down why we urgently need AI literacy, not just fancy licenses. And, do you know how much CO2 your ChatGPT prompt consumes? Don’t miss the article. It’s funny but serious. And perhaps you might thing about getting the help from an AI.tivist.

Published 08.07.2025

Co-Intelligence and the Human-AI symbiosis

In his book Co-Intelligence, Mollick doesn’t ask us to worship or fear AI—he invites us to work with it. This is the kind of positive approach that an AI.tivist should have! I share my thoughts on his refreshing, actionable take on AI in the workplace: augmentation over automation, critical thinking over blind trust. And also, are you curious how ChatGPT, Claude, or Gemini differ in interpreting your tasks? Take a test on your own and explore a bit of the Human-AI symbiosis and how we can all grow from it. Because, as Ethan Mollick puts it, “This is the worst version of AI you’ll ever use.”

Published 05.06.2025

AI Agents took over a company and it was a mess

Imagine this: a company entirely staffed by AI agents from tech giants like Google, OpenAI, Anthropic, and Meta. No humans in sight. Sounds like a sci-fi dream, right?Well, researchers at Carnegie Mellon University turned this into a reality—or at least a simulation. They created "The Agent Company," a false software firm run solely by AI agents acting as project managers, developers, HR reps, and even the CTO.....

Published 29.04.2025

From shoppers to agents: how AI Agents and Agentics will impact buying behavior

We’ve been witnessing how AI has been shaking up industries, from automating tasks to personalizing content. But we’re now entering a fascinating new chapter. Yes, again. This time it's one that’s going to fundamentally reshape the way people and businesses make buying decisions. This article is all about AI agents and, more recently, agentics....

Published 23.04.2025

Optimize Customer Journeys in an Omnichannel campaign with AI

In today’s hyper-connected world, customers don’t just interact with brands through a single touchpoint. They switch between channels — digital ads, social media, email, websites, chatbots, physical stores — expecting seamless, personalized experiences every step of the way....

Published 15.04.2025

Why I believe every good Project Manager is already an AI whisperer

There’s a lot of noise right now about "prompt engineering" — that mysterious new skill everyone should suddenly master to work with generative AI. But while the internet is rushing to find the next secret hack or ChatGPT cheat sheet, I believe some professionals have been unconsciously training for this moment for years. Project Managers. Yes — the same people we trust to deliver complex, multi-stakeholder projects on time and on budget are ....

Published 08.04.2025

The struggle of job hunting over 50: a personal journey

As I sit down to write this, I reflect on the past nine months of my life. These nine months were filled with hope, frustration, and the relentless pursuit of a new job. Although this topic is not new and I don´t usually like to expose myself like this, I find myself with 55 years old navigating a job market that seems increasingly unwelcoming to those of us ....

Published 01.04.2025