LinkedIn Articles

Somewhere between Orwell and Huxley

Yesterday I was reading another article about the recent release of UFO-related files by the US government and one particular phrase stayed in my mind longer than the actual story itself: “it’s time for the people to see for themselves”. Although I have followed the UFO debate with curiosity for many years, this sentence triggered a broader reflection about the stage of civilization we are currently entering. It carries an unusual implication, the idea that institutions may now be gradually preparing societies to process realities that would have been considered destabilizing, irrational or impossible only a few decades ago.

Published 13.05.2026

Two AI worlds, two organizational futures

There’s quite an interesting and contradictory narrative happening around learning and using AI.
On one side, in the West, the focus is on tools like ChatGPT and Claude, which are structured, apparently safe and increasingly embedded into enterprise workflows. On the other side, in the East, the energy around OpenClaw feels different, faster, more experimental and less controlled. It’s tempting to compare models, but that’s not where the real change is happening. What’s emerging is a divergence in how organizations learn, adapt and restructure around AI. One path optimizes what already exists, the other starts to reshape it. Both approaches make sense, but I guess they won’t lead to the same place. I tried to unpack that tension in this article.

Published 06.05.2026

AI Literacy and the “fear-based” Marketing

When I introduced the five types of risks in one of my previous articles, the intention was not to categorize isolated issues but to highlight a pattern that was already forming beneath the surface, one that most organizations were still interpreting through operational lenses rather than structural ones. Among those risks, Security appeared almost naturally as the most visible, the most immediate, the easiest to understand, which is precisely why it is now becoming the most misleading one.

Published 14.04.2026

The real risk of AI in Marketing is not what we think

I’ve been noticing something that doesn’t show up in performance dashboards. Marketing teams are moving faster than ever, producing more content, testing more ideas, and scaling communication across channels. Everything looks like progress, but underneath that, something feels slightly… off. What look like isolated incidents point to something more structural - the destabilisation of the foundations of communication itself. In this article, I explore why the real risk of AI in marketing is not productivity, but trust, and why communication is becoming the surface where all AI risks become visible.

Published 14.04.2026

The “shift” from ChatGPT to Claude… or something else entirely?

Everyone is talking about a “shift” from ChatGPT to Claude, but if you look a bit closer, the story starts to fall apart. There is no real evidence of a mass migration. ChatGPT is still leading, Claude is growing, yes — but in very specific contexts, so why does it feel like something is changing? Employees are no longer choosing one AI system, they are combining several, depending on the task. And at the same time, something else is happening in the background: regulation is starting to shape behavior, perception and positioning are influencing trust and leadership is slowly losing visibility on how work is actually getting done.

Published 08.04.2026

The real reason IT is hesitanting on AI (and why they are not wrong)

AI adoption inside companies is not slower than expected, it is simply not happening in a structured way.
While leadership discusses governance and IT readiness, teams are already integrating AI into their daily work, often outside defined frameworks and without clear boundaries.
This creates a situation where usage is accelerating, but control is not. The issue is not misuse, most of it is well intentioned. The real risk is unmanaged AI usage at scale.

Published 31.03.2026

We heard you…40 years ago

“We heard you… 40 years ago”. We like to believe companies fail because they don’t listen, but what if they’ve been hearing everything… for decades? Microsoft just solved something users have complained about for, I don´t know... 40 years? .
Not because the insight was missing, but because acting on it wasn’t simple. AI is about to change that equation and expose something most organizations are not ready to face. The gap is no longer in understanding, it’s in response.

Published 25.03.2026

AI Agents are becoming your new best friend

Increasingly easy to setup, personal Agents are simplifying work in ways never seen before. Something interesting is happening inside both companies and in private households right now. And for once, the story is not about disruption or replacement, but rather about human-machine collaboration slowly becoming very real.

Published 18.03.2026

The biggest AI risk isn’t job loss. It’s Leadership Illiteracy

Most AI discussions focus on job loss, but after working with companies adopting AI, I believe the bigger risk is something else: Leadership illiteracy. AI can already assist with most cognitive tasks in many industries, yet adoption remains surprisingly low. And why? Because organizations are trying to plug AI into structures designed for a pre-AI world.
The companies that win with AI don’t just use the productivity tools, they redesign processes and ask all kinds of different questions. And that starts with leadership.

Published 10.03.2026

Ever heard of Intent Arbitrage? Use AI tools to bring it to the next level

If you wait for customers to declare intent, you’re already late. Intent Arbitrage has moved upstream — from search of keywords and funnels to weak signals, latent intent, and AI-driven listening systems. Competitive companies don’t bid harder, they listen earlier.
Read my article about how AI is reshaping Intent Arbitrage by connecting touchpoints, detecting emerging deman and turning signals into action before competitors show up. If your marketing stack still reports the past instead of sensing the future, this one’s for you. And perhaps you might think about getting the help from an AI.tivist.

Published 17.02.2026

2 billion people already use AI. And it’s mostly for homework and flirting. Seriously?

2 billion people now use AI. And the #1 use case? Homework and awkward flirting. We’re handing people the keys to a Ferrari… and telling them to fetch groceries. Based on the Menlo Ventures study & inspired by Ethan Mollick’s Co-Intelligence, I break down why we urgently need AI literacy, not just fancy licenses. And, do you know how much CO2 your ChatGPT prompt consumes? Don’t miss the article. It’s funny but serious. And perhaps you might thing about getting the help from an AI.tivist.

Published 08.07.2025

Co-Intelligence and the Human-AI symbiosis

In his book Co-Intelligence, Mollick doesn’t ask us to worship or fear AI—he invites us to work with it. This is the kind of positive approach that an AI.tivist should have! I share my thoughts on his refreshing, actionable take on AI in the workplace: augmentation over automation, critical thinking over blind trust. And also, are you curious how ChatGPT, Claude, or Gemini differ in interpreting your tasks? Take a test on your own and explore a bit of the Human-AI symbiosis and how we can all grow from it. Because, as Ethan Mollick puts it, “This is the worst version of AI you’ll ever use.”

Published 05.06.2025

AI Agents took over a company and it was a mess

Imagine this: a company entirely staffed by AI agents from tech giants like Google, OpenAI, Anthropic, and Meta. No humans in sight. Sounds like a sci-fi dream, right?Well, researchers at Carnegie Mellon University turned this into a reality—or at least a simulation. They created "The Agent Company," a false software firm run solely by AI agents acting as project managers, developers, HR reps, and even the CTO.....

Published 29.04.2025

From shoppers to agents: how AI Agents and Agentics will impact buying behavior

We’ve been witnessing how AI has been shaking up industries, from automating tasks to personalizing content. But we’re now entering a fascinating new chapter. Yes, again. This time it's one that’s going to fundamentally reshape the way people and businesses make buying decisions. This article is all about AI agents and, more recently, agentics....

Published 23.04.2025

Optimize Customer Journeys in an Omnichannel campaign with AI

In today’s hyper-connected world, customers don’t just interact with brands through a single touchpoint. They switch between channels — digital ads, social media, email, websites, chatbots, physical stores — expecting seamless, personalized experiences every step of the way....

Published 15.04.2025

Why I believe every good Project Manager is already an AI whisperer

There’s a lot of noise right now about "prompt engineering" — that mysterious new skill everyone should suddenly master to work with generative AI. But while the internet is rushing to find the next secret hack or ChatGPT cheat sheet, I believe some professionals have been unconsciously training for this moment for years. Project Managers. Yes — the same people we trust to deliver complex, multi-stakeholder projects on time and on budget are ....

Published 08.04.2025

The struggle of job hunting over 50: a personal journey

As I sit down to write this, I reflect on the past nine months of my life. These nine months were filled with hope, frustration, and the relentless pursuit of a new job. Although this topic is not new and I don´t usually like to expose myself like this, I find myself with 55 years old navigating a job market that seems increasingly unwelcoming to those of us ....

Published 01.04.2025

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